Basketball is a sport that has never been lacking for a competitive nature. These days players and teams are looking to get advantages anyway that they can. Changing their eating habits to an Herbalife style meal plan is just one of the things athletes learn at what now known at the Herbalife IMPACT Basketball Center in Las Vegas.

The changing of the name of the center was not the only recent change The program has a couple of new sponsors in 13-year veteran Patrick O’Bryant who spent time playing for several teams including the Boston Celtics and Golden State Warriors. A former coach, Tyronn Lue, who coached for Cleveland and played for the Lakers is also helping to promote the industry.

Over 200 players ranging from high school level through college have attended the program let by these coaches. The training teaches both physical and health approaches the players need to master the sport and maximize their performance. Changing your physical training was risky, but it appears to be succeeding.

Players come to the center to improve their skills by learning how to maintain their body weight despite the temptations being even greater than last year. Players start to learning to eat multiple meals a day instead of the traditional three meals a day. The coaches at the center teach the players positioning and some shooting before they face the high pressure to improve that they face when moving onto the college level.

Herbalife entering the professional sports arena is opening up more opportunities for it to reach athletes at a young level. Increasing the sale of it’s product to a brand new generation will help offset the unrevealed costs for sponsoring the arena and sport they are now partners with. Getting television time in front of a new and younger audience. That audience can look up to O’Bryant and Lue as players from a time when hard worked replaced the more recent reliance on artificial supplements in recent years. Read more about Herbalife on,9_IL.10,21_IC1146821.htm