One of Brazil’s most popular business people is Roberto Santiago. A renowned entrepreneur and blogger, Santiago is also a video producer and scriptwriter. But in Brazil he’s celebrated for owning two of the largest and best malls in the country. They are the wildly popular Manaira Shopping Mall and the Mangeira Shopping Mall. The malls are now the center of social and economic life in Joao Pessoa, Brazil. Since their opening and great success, many other businesses have opened branches of their companies there.
Roberto Santiago was born in Joao Pessoa, Paraiba, Brazil. He got his early education at Pio X-Marist College. He then went on to earn a bachelor’s degree in business administration from the University Center of Joao Pessoa. After graduating from the university, Santiago became a popular blogger who wrote about Brazilian history and current affairs. He also became involved in film production and spent some time working in Santa Rosa in a small café. This helped him to begin acquiring business management experience. Roberto Santiago them opened a cardboard box factory that did very well.
Bitten by the business bug and given confidence by his success with his box company, Santiago began purchasing land in Joao Pessoa in 1987. His dream was to build a modern shopping center that catered to all the needs of the people in the surrounding area. Santiago’s vision was an expansive one and it took him two years to make it a reality. When it opened in 1989, it had hundreds of stores, several state-of-the-art movie theatres and many gaming areas with all the latest games and entertainment. There was also a rooftop concert area, a vast food court with every type of fine dining and fast food choice imaginable, plus a gym, bowling alley, a bank and a college. There are entertainment options galore for people of all ages.
The Manaira Shopping Mall became an instant hit. In 2009, Santiago added a rooftop concert area called Domus Hall that could accommodate 10,000 people with seating for 4,000. The soundproof, air conditioned, two-story structure has the latest sound system and has hosted live concerts, theatrical performances, conferences, exhibits, fairs, wedding, graduation ceremonies and cultural festivals. Brazil’s top artists and some of the best-known entertainment acts in the world have performed there. Domus Hall’s top floor has private cabins and the ground floor is a vast wide open space where thousands of people can party all night long.
More than 1.6 million people visit the 92,000 square meters mall each month to shop, be entertain and enjoy the spectacular view of the beach nearby. The success of the Manaira Shopping Mall led Roberto Santiago to open the spectacular Mangeira Shopping Mall in 2013.