The Marketing Industry Of Brazil Now Belongs To Alexandre Gama

Business, Chief Creative Officer

Alexandre Gama is undoubtedly the most famous marketing entrepreneur in Brazil. He has introduced marketing and video development methods that had never before been featured in the country. He is also a well-known filmmaker worldwide and has won many Cannes Festival awards.

He is the only Brazillian to be on the Global Chief Creative Officer for BBH. He was also on the Publicis Groupe Global Creative Board with some of the world’s most elite marketers. He has been involved with international marketing affairs that no other Brazilian had been a part of.

In his early career, he was a copywriter for a number of marketing companies. As he moved up the corporate ladder, he had become one of the best copywriters in the country during the 1990s. He had worked for the likes of DM9 Young & Rubicam.

Alexandre Gama had started Neogama in 1999 to get his own chunk of the marketing profits. It was the fastest growing company in terms of net worth during the early 2000’s. He had merged the company with BBH in order to create one of the most powerful international marketing companies in Brazil and Europe. Their company had won many awards for the filmography in their creations.

Click here to read more about Alexandre Gama.


George Soros rises to become greatest philanthropist of modern age

Human Rights Foundation, Philanthropy

George Soros was born in Hungary in 1930. Growing up amid a rising tide of anti-Semitic nationalism, Soros’ father had the perspicacity to change his family’s last name to Soros from the Jewish surname Schwartz. This turned out to be a crucial move, one that would ultimately save the entire Soros family from near-certain death at the hands of Nazis and their extermination camps.

However, many of Soros’ extended family was not nearly so fortunate. Many of his aunts and uncles obstinately chose to remain in the country and openly declared their own Jewish heritage. This quickly brought them to the attention of Nazi commissars, who ended up sending many of them to concentration camps. Many of the brothers and sisters of Soros’ parents were never seen or heard from again. Know more on CNBC about George Soros.

This was a seminal period in the young Soros’s life. It instilled in him a deep need to understand the roots of nationalism run amok and the ways in which malignant political movements could be stopped before they had a chance to build to the fevered crescendo that nearly destroyed all of Europe in its entirety during World War II.

At first, the young Soros had no idea that he would ever end up becoming one of the greatest capitalist in the history of the markets. In fact, Soros had absolutely no desire to accumulate personal wealth, nor any inclination towards investing in the stock market. It was not until he had attended the London School of Economics, where he studied under the famous professor of philosophy Karl Popper, that Soros begin to see the benefits of accumulating vast wealth, especially for those who were philanthropically and civically minded. Soros slowly came to see the acquisition of wealth not as an end in itself, but as a means to accomplish the broad scale civic and society-wide goals that he felt were necessary to the survival of open societies.

It was only shortly after taking the helm of his own hedge fund, Soros Fund Managment, that George Soros founded his first philanthropic organization, which is still functioning today, The Open Society Foundations. The foundation has been dedicated to changing the political environment throughout many countries in the world. These include many of the former Soviet satellite states, in some of which Soros has been nearly single-handedly responsible in toppling the despotic regimes that oversaw them. Learn more about his profile at

But it has been in the United States where Soros has received possibly the most attention for his intrepid willingness to wade into contentious areas of the political arena. Throughout the last few years, Soros has waged a one-man campaign to reform the criminal justice system from the ground up. This strategy has involved the replacement of local sheriff’s, judges and prosecutors, which Soros rightly perceived as holding some of the most potent keys to the reformation of the criminal justice system that produces the highest incarceration rates in the world.

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India Businessman Vijay Eswaran Is The Model For Sacrifice And Success In Business

Ecommerce Business Operators

Vijay Eswaran wrote the 2005 bestselling book “In The Sphere Of Silence” to explain more of his views on spiritualism and how it could actually make someone successful in business. He feels this book is timeless, especially even 10 years later when he spoke of it in an interview.

He feels that the world is become more and more attached to technology, and even though technology has become necessary for the corporate workplace, Eswaran feels it’s good to put it down for a while and spend time meditating and listening to others.

It was Eswaran’s father Vijayratnam that taught him a lot about listening to and making personal sacrifices to help others succeed just as much as you do. That’s really what Vijay Eswaran’s company QI Group is about in multilevel marketing.

QI Group Ltd. was founded in 1998 when Vijay Eswaran returned to Asia after spending years abroad in undergraduate school Europe, and then at Southern Illinois University to complete his master’s degree. Eswaran teamed up with Joseph Bismarck to start a direct selling company in Hong Kong that would sell numismatic coins to celebrate the 2000 Olympics through QI Group’s QNet company. Learn more about Vijay Eswaran:

That company later brought household products and air and water filters to the market. All of the products are sold through independent ecommerce business operators who make commission on each product sold. There are also rewards programs to incentivize high sales volumes.

One of Vijay Eswaran’s most important missions is to give back to Asia, and he has done this through RYTHM Foundation. This foundation sponsors assistance programs for children with disabilities, and has also started public services such as schools and libraries in areas where they are lacking.

They even recently made a donation to a monastery in Thailand to complete a building. Eswaran has won numerous recognitions for his business and generosity including Forbes Asia’s philanthropy heroes edition in 2011 and their Top 50 Richest at number 25 in 2013.

He’s also been a speaker at the World Economic Forum and 6th Pravasi Divas, and he was presented the New Global Indian award at an Indian business summit in New York in 2012.

New York Investor Arthur Becker Reveals The Secrets to His Personal Success

Business Management

New York investor and businessman, Arthur Becker has created an international professional presence in the fashion & design, bio technology, information technology, and real estate industries. He is chairman and chief executive officer at Zinio, a digital magazine converter company; and owner of real estate company, Madison Partners, LLC. His first investment was the buy-out of NaviSite, a services provider of technology and application management. He sold the business to Time for $230 million, in 2011, receiving a remarkable capital gain on his initial investment. In an Inspirery interview, Becker shares his secrets to his personal success in bio and information technologies .

Arthur Becker begins his Inspirery interview attributing his inspiration to the Vera Wang Fashion Company. He worked at the business as senior advisor seven years and gained valuable expertise in the design and fashion industry. It inspired him to start Madison Partners which is the first company he has made investments.

When asked about the marketing strategy he used to attract new business, he replied, his prior experience in the investment industry. Arthur Becker said he didn’t need a marketing strategy because he had already established existence in New York as a reputable businessman. What continues to make him successful is coming into the market at the right time, hard work, and staying focus. The future for Madison Partners is to start leasing the townhouses and selling some of his houses to a prospect buyer. Mr. Becker ended the interview by saying his most recent purchase for his business is the invested properties. More details can be found on LinkedIn.

Arthur Becker has other investments, including Madison Technology Group, LLC, an information and technology consulting company. He has retired as CEO of Zinio and serves as chairman. In 2016, sources reported that Mr. Becker made a $500 million investment into New York real estate properties. He’s also exploring real estate in Florida.

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How Fabletics Adapted to the Modern Buyers’ Needs


While traditional brands, especially in the realm of active wear have been defined by the quality of their goods, that is no longer enough to build a truly loyal customer base. Customers are constantly looking for the latest trend and have a threshold for a level of customer service that is higher than ever before. Today’s customer expects not only to receive a quality product but for the “surprise and delight” factor. This factor means customers expect to speak to a real person when they call a customer service line, expect things like free returns and even so far as to feel like they are a part of that brand through social media.


In a recent CNBC article, Kate Hudson spoke about how her company, Fabletics, is doing just that, and more. Fabletics has been around for three years and in that time has generated $250 million in sales – a huge feat for a startup that is on par with the success of brands like Apple and Uber. The athletic wear company specializes in a subscription model where users receive a monthly package that includes one fun and trendy workout outfit tailored to their personal preferences.


Hudson founded this company in a time when there was a massive gap in access to well-made athletic apparel that was also reasonable affordable to the modern consumer. At the time, the market had only extremely high-priced athletic wear and pieces that were more affordable, but that focused on functionality and not style. She saw this opening in the market and launched Fabletics at a perfect juncture.


In the CNBC article, Hudson also spoke about the importance of taking risks and utilizing big data to reach consumers. While the company acknowledges it isn’t all about big data, the reverse showroom technique they utilize has definitely been a key factor in their success. Instead of inviting buyers to a traditional store, the digital showroom gives users a custom experience and invites them to view the product and become a part of the brand without ever having to enter a store.


One of the keys to the reverse showroom success is Fabletics’ LifeStyle Quiz. This quiz ensures that every user takes advantage of an algorithm that matches their unique taste in working out and styles with the clothing that will be best for them. This cuts down on return rate and increases customer loyalty, contributing to the brand’s booming success.

Why Is Nine9 A Great Company To Join?

Business, Business Management

Nine9 is a wonderful company that provides talented people with the gift of gaining the connections that they need in order to get out there. Nine9 is known for being the Unagency, and they aren’t your typical talent agency that chooses one out of ten people who walk in and interview with them. They want to give every person the chance to accomplish their dreams in the entertainment world. The truth is that acting is all about having the right experience, training, and ability to perform, and this company can help get you on the track to achieving your dreams as an actor.

Nine9 is an online marketplace that requires for you to submit your information online. Through this, they will have you become part of an interview in their office for them to find out exactly what they are capable of and what they can offer you. Nine9 is by far one of the best in the world because they have more than just great opportunities ready for you. They can help get you auditions for all the best TV shows and movies when they start casting them.

If you are looking for a company who can also give you great training and wonderful classes for the acting world, then they are right for you as well. They have classes that provide wonderful instruction on bringing out your biggest emotions and helping you accomplish so much as a performer. Nine9 You Tube has created several success stories over the years. It is incredible what they have been able to accomplish for their actors over the years. They can guide you and help you grow efficiently so that Nine9 gives you the growth that you need to succeed in this business. Nine9 is capable of giving new actors the push they need to accomplish more.


South Africa is a Great Destination for Eco-Safaris


The most exciting place in the world to observe wildlife in its native habitat is still Africa.


African safaris have been popular as an exotic and adventurous tourist destination for many years, but usually for hunters such as Ernest Hemingway. These days, there are still hunting safaris, but these days eco-safaris are much more popular.


South Africa is one of the popular destinations for these new kinds of safaris that bring people closer to the environment instead of into deeper conflict with it.


At Okavango Mokoro & Savuti Enclave in Botswana has two camps, they do not offer you motorized transport. You get to see the environment without a truck window in between. You can walk or in tradition dugout canoes, mekoros.


At this camp your tent is pitched on a wood platform, also to minimize impact with the environment. And trash is flown out for disposal instead of dumped, buried or burned nearby.


Furthermore, it uses hybrid or solar power. This reduces the use of the generator to just 8 hours a day. This reduces noise and pollution. They also treat waste before releasing it back into the environment.


They support local conservation efforts and research projects in the Linyati area and Botswana.


The only ecologically drawback with this camp is that it is so remote it’s accessible only by air.


One company that operates eco safaris to South Africa, Botswana and other locations with plenty of fascinating wildlife is Wild Ark. A group of passionate conservations, Mark and Sophie Hutchinson and their team, founded Wild Ark. They operate eco adventure tours to South Africa, Botswana, Alaska and Kenya. They have an extensive range of African tours. You can focus on bird watching, trail wildlife on foot with local trackers, practice wildlife photography and learn to hike and thrive in the bush.


Their goal is to identify areas around the globe that still have a wide diversity and richness of wildlife. They promote tours of these areas to educate people about the importance of protecting the environment. This alters their positions on environmental issues and their behavior. Plus, they encourage research of the biological diversity of these ecologies, and gives local inhabitants an economic motivation to protect and preserve their environment.



How EOS Thrived in the Lip Balm Market

Lip Care

Ladies always want their lips moisturized, and so for many years, they have been scanning through drug stores and supermarkets a small, tubular tube of chapstick. These sticks were found in only two flavors including the original and mint or cherry. In 2009, a company known as Evolution of Smooth (EOS) joined the lip balm market and has since taken over with features in many beauty and fashion magazines. The company began selling its products at Walgreens, then Walmart and Target. Moreover, celebrities such as Kim Kardashian, Christina Aguilera, and Miley Cyrus have been seen using the lip balm from EOS.

During an interview with Fast Company, the creators of EOS explained how they established a $250 million firm that was ranked the second best-selling lip balm by Kline. According to Kline’s study, EOS have more than one million sales weekly and are believe in increasing this number in future.

Sanjiv Mehra who is the co-creator and managing partner at EOS explains that the tube for the company’s lip balm was careful thought of and developed after an in-depth consumer study. The survey revealed that most women did not like applying lip balm with their hands as it was unhygienic and unpleasant. As such, they decided to create a lip balm tube that would stand the test of time and would be useful and enjoyable to use.

They then priced the EOS lip balm at $3, so it would compete favorably with other brands in the market. Most importantly, they used organic ingredients in creating their lip balm variant. EOS viewed its target audience as female aged between 25 and 35, and it incorporated similar advertising strategies used by its rivals such and magazine and television. Additionally, they used influencer marketing, which was the best way to reach their demographic.

They also collaborated with beauty bloggers who would review the lip balm on many social platforms including YouTube, Instagram, and Facebook. The EOS lip balm has also partnered with other known brands in the industry making it successful, and its two co-founders explain that their unique backgrounds were significant in allowing them to take over the lip balm industry.

How To Keep Your Hair Happy And Healthy

Hair Care Products

Cleansing Conditioners are a newer product out on the market today that are great for your hair. Normal shampoos have been used over the years, but they are not a healthy product to put in your hair over and over again. In fact, most of the basic shampoos end up leaving your hair dry, damaged and brittle over a span of time. There are a large amount of companies that now make these Cleansing Conditioners, but the most popular one would have to be WEN Cleansing Conditioners.

It is a 5-in-1 conditioner, which according to, “it takes the place of your shampoo, conditioner, deep conditioner, detangler and leave-in conditioner.” This cleansing conditioner is great and does not contain any dangerous chemicals or sulfates, which are real harsh for your hair. While with the use of your normal shampoos, you are absorbing an abundance of harmful chemicals through your hair, for the most part. In return with these cleansing conditioners, your hair will maintain moisture, strength and be manageable.

The products were made to properly cleanse your hair in a new, healthy way. Chaz Dean, the creator of WEN, continues to grow his product line and is a presence at his salon in Hollywood. As it has grown in popularity.

Learn more about WEN:

Fashionista and Entrepreneur Doe Deere

Inspirational Women

The fashion industry has developed into something bigger than how anyone would have imagined a decade ago. Every inch of the industry growth has integrated class, creativity and more so the ability to attract and connect with the potential clients. Something even astonishing is how facial makeup and general cosmetic specialists and experts have gained prominence in the fashion industry and are really making it big despite the industry hurdles. Ranging from the lipstick, eyeshadows or even nail polishes, the cosmetic industry is indisputably among the fastest growing industries in the world.

Have you ever wondered of brilliant brains behind innovation and growth in this industry? Well! Meet Doe Deere, a fashionista and beauty queen who has taken the cosmetic industry by surprise. Her brands, products, and marketing strategies are by far the most admirable in the industry.

Doe Deere, together with her long-term business partner and hubby, Mark- cofounded Lime Crime cosmetics in 2008. Barely 37 years, the ever radiant-looking Doe has broken the entire cosmetic fashion standard and eventually come up with some queer cosmetic products. She has done so by embracing extreme bold colors. Though the brand launched in 2008, the journey to its inception dates back to 2004.

In 2004, Doe registered ‘Lime Crime’ on eBay for her then thawing DIY fashion line. Lime Crime ‘invoked a lot of her favorite colors’ as she puts it and constantly gained tremendous customer attraction and preference. She ultimately decided to launch her cosmetic brand ‘Lime Crime’ in 2008.

Lime Crime is a notion of revolutionizing makeup. The brand is determined to shift focus on what makeup is and how it should make people feel. Through opting for multiple deep hair colors and incredibly bold eyeshades, one message is clear, ‘that one should never be apologetic about his fashion.’ That’s what Doe stands for; creating something of unique exposure in the cosmetic market that satisfies clients’ penchant for different color and at the same time make them unique.

About Doe Deere

Doe Deere moved to America in 1998 at a teenage age of 17 years. Born in Russia, Doe initially spent over eight years in Manhattan, New York, as a musician artist before crossing over to fashion. It’s then that she met her partner and fellow band member, Mark and started all together in the fashion industry.

Trusting her guts and friendly interaction with her staff have seen her break the odds in the industry, earning her accolade as among the top inspiring female entrepreneurs.

For updates, follow Doe Deere n Twitter @doedeere.