Lori Senecal is the Global CEO at Crispin Porter and Bogusky, and if there is one thing she knows how to do very well it would be leadership. How did she become the recipient of such immense success? Senecal said she has to attribute it to the example her older siblings set for her.
Because she learned all about efficiency from her older siblings, by all accounts everything that Lori has a hand in has turned to gold. She started off with a degree in Sales and Marketing and was a top student. After that, she brought her talents to the working world with her first entrepreneurial endeavor, which was the creation of TAG Ideation, which is a unit that appeals to young adults across the globe. Check out Adweek to know more.
Even though her first introduction into the business world started with a bang, she was no one-hit wonder. Lori Senecal parlayed that experience into working into some of the world’s most family brands, including Nestle, Weight Watchers, Applebee’s, Molson and Sprint. Indeed, from 2005 to 2008 Lori had the enviable position of chief marketing officer of DDB Worldwide Communications Group. Check out Crunchbase to know more. Visit Crunchbase for more.
In 2015, Lori’s career culminated in being appointed as CEO of Cripin Porter and Bogusky. She truly had arrived, but if her past history is any indication she realizes that the hard word is not going to end. But that’s okay, because for a woman who regularly works 15 and 16-hour days it was understandable. Luckily for her, many of her associates realize the true diamond that is Lori Senecal.
According to Campaignlive, consider this as a conclusion: the woman has won a number of different awards during her tenure in the business world. She was awarded the Quantum Leap award in 2013 and she was considered by many popular magazines to be a “woman to watch” in the field of industry and advertising. Finally, just to cap it off this remarkable female entrepreneur was also awarded “The Most Creative People in Business” from Fast Company just this very year. Yes, the future continues to be extremely bright for Lori Senecal. Her business skills remain top notch, no doubt about it.
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