As a Marketing and Advertising Consultant, Gustavo Martinez has worked with some of the leading brands in the industry like J. Walter Thompson Worldwide where he was the CEO. He has also worked with firms such as Ogilvy and Mather, McCann Worldgroup, Price Waterhouse, and Henkel in the past. As such, he has been instrumental in producing some of the most iconic ads in pop culture.
Creativity is the differentiating factor between success and failure in the industry. Therefore, Gustavo Martinez fully understands the role of creativity in the marketing and advertising industry unlike in other sectors. As such, he advocates for, and practices magnanimity in the recruitment and hiring process.
However, Gustavo Martinez also knows that for any leader to keep any creative genius within his or her firm, generosity and active listening have to kick in. It is essential to listen to everyone’s point of view for everyone to feel valued and know that their contribution is important.
The ability to work with diverse talent groups is also important if you are to set yourself apart as the go-to marketing and advertising firm. Knowing that the creatives in the industry don’t adhere to the nine to five schedule in other sectors also helps leaders manage their teams better while giving team members the freedom to deliver their best work at their own pace while keeping track of clients’ needs. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez | Crunchbase
Given the growth of the technological sector, Gustavo Martinez is excited about the role the Internet of Things (IoT) is going to play in the industry in the future. With IoT, companies can quickly establish the ideal place to pitch a firm’s product or service to prospective clients.
With access to customers’ behavioral patterns, a firm can easily tell when would be the best time to pitch its products or services knowing clients are most likely to respond positively to it, eventually increasing its sales and revenues. Consumers would also have their needs and wants sorted out within the shortest time possible.
Gustavo Martinez describes himself as a workaholic. However, he knows the importance of spending time with his family. When he is not traveling, he takes breakfast with his family before retreating to the office for the rest of the day.
As of now, Gustavo Martinez has taken on a more entrepreneurial role. He is working on a project with UV Business Acceleration aimed at streamlining and optimizing market strategy for startups.
By taking into account factors like technology design and functionality, user experience, and insight from analytics, the project is taking away the trial and error approach taken by startups in marketing their products and services to increase the success rates of these young businesses.
Away from work, Gustavo Martinez cherishes the role of charity in everyday life. His advice for those looking to give to charity is they should do so out of genuine kindness without advertising to the rest of the world about what they are doing.
This is the only way to ensure recipients of the charitable gesture do not experience undesirable outcomes. Above all, charity begins at home.
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