“‘Ruling with an iron fist’ is too old-school and I don’t believe it inspires respect in a leader. I strive to uplift and drive people to succeed through positive reinforcement.” These are the wise words of Doe Deere, a fairly new and fresh face in the cosmetic industry, who believes that beauty on the inside is just as important as beauty on the outside.
The Russian-born New Yorker is the Founder of Lime Crime Cosmetics. She has a deeply embedded passion to show the world that cosmetics do more than simply beautify; they are a free-spirited way of bringing to the skin’s surface the creativity and self-expression that lies underneath. She believes that rather than judging a certain look simply by physical appeal, one should go with one that “feels” right for the moment, one which reflects the mood at hand, right now. Adding to the soul of her products is her compassion for animals. She has ensured that her cosmetics can be worn guilt-free by providing a cruelty-free line of products.
View her profile on Linkedin.com.
Lime Crime Cosmetics was launched in 2008, and has had great success selling its playful, bold, and artistic cosmetics. Its very name came from Deere’s favorite color and long-time dream to create products so artistic and so extremely bright, that wearing them could be considered a crime! She felt that unusual, dramatic colors were very difficult to find, so she decided to create her own unique line catering to those who wish to stand out from the usual and mundane.
Deere started out small, but on her own terms, which shaped the success story she has become. She is an enthusiastic advocate for women and encourages them to own businesses and become successful entrepreneurs. She adores mentoring, and plans to continue doing that for a long time to come. She spends quite a bit of time speaking at events, where she encourages women to find their self -who they truly are- and follow that path where it leads.
Despite having such a rigorous schedule, Doe deeply values each customer and provides advice to anyone who asks. She remains quite humble and personable despite her success and stays in touch with anyone who wishes to do so, through her Instagram. She’s committed to quality and even goes so far as to try each new product before it’s marketed so she can empathize with the customer. She likes to “feel” the products before selling them.
Doe Deere: people-lover, animal-lover, dreamer and visionary. Her tender heart cares for customers, employees and animal causes with equal passion. She is as unique of a person as her name, and will never settle for less than the free spirit that she is.