Doe Deere Artcle #4

CEO, Cosmetics Industry, Inspirational Women, Women in Business

Foundation, lip toppers, plushies, eyeliner, lipsticks and hair dye are some of the items that fill the shelves of the cosmetics isles of every store. The number of brands that are on the market is literally overwhelming because there are so many options. Unfortunately, this gives the industry a cluttered and watered-down vibe to some degree. Finding the best products that meets your needs can sometimes be impossible. Have you ever heard of a fashion designer named Doe Deere? Well, if you haven’t heard, then you’re not alone. Doe Deere is the founder for one of the cosmetic industry’s best brands. This extraordinary young woman has revolutionized the industry with her distinct products. This cosmetics line is known as Lime Crime, and it has become a staple in this dynamic environment.


Deere is the very definition of a self-made millionaire. She also epitomizes the words entrepreneur. The thing that sets Deere apart from her counterparts is that she has a unique sense of style. Lime Crime offers the widest variety of standard colors as well as the widest variety of eclectic color-schemes. The colors are bold and bright as well as being intense and dark. Before her successful career in the game, Deere modeled and designed her very own fashion line products. Cutting and sewing kept her pretty busy, and she found some success. Deere decided to revamp her fashion line into a cosmetics line after she found the holy grail. She noticed that there wasn’t a lot of vividly bold colors in makeup products. Who knew that this void would manifest into one of the most flamboyant cosmetics line in history.


Deere was very progressive in her actions because she needed to start selling the actual products. Thanks to her education at the Fashion Institute of Technology, she had learned numerous secrets for marketing. She started a blog, showcased her products and provided detailed tutorials. After doing this, the sells began to takeoff and she hasn’t looked back since. Lime Crime had grew in exposure, and it grew in revenue. As of now, the company has over 3 million Instagram followers. Social media has played an enormous, positive role for promoting the products and Deere uses this platform to perfection.


This woman and her company has been solidified to the highest degree. Lime Crime’s lipsticks are the best-sellers of the bunch. These lipsticks are advanced because they glide on smooth, they’re touch-proof, they’re kiss-proof, and they’re animal cruelty-free. All in all, Doe Deere has created a masterpiece in a sense, but bigger and better things are expected in the years to come. Learn more:

Fashionista and Entrepreneur Doe Deere

Inspirational Women

The fashion industry has developed into something bigger than how anyone would have imagined a decade ago. Every inch of the industry growth has integrated class, creativity and more so the ability to attract and connect with the potential clients. Something even astonishing is how facial makeup and general cosmetic specialists and experts have gained prominence in the fashion industry and are really making it big despite the industry hurdles. Ranging from the lipstick, eyeshadows or even nail polishes, the cosmetic industry is indisputably among the fastest growing industries in the world.

Have you ever wondered of brilliant brains behind innovation and growth in this industry? Well! Meet Doe Deere, a fashionista and beauty queen who has taken the cosmetic industry by surprise. Her brands, products, and marketing strategies are by far the most admirable in the industry.

Doe Deere, together with her long-term business partner and hubby, Mark- cofounded Lime Crime cosmetics in 2008. Barely 37 years, the ever radiant-looking Doe has broken the entire cosmetic fashion standard and eventually come up with some queer cosmetic products. She has done so by embracing extreme bold colors. Though the brand launched in 2008, the journey to its inception dates back to 2004.

In 2004, Doe registered ‘Lime Crime’ on eBay for her then thawing DIY fashion line. Lime Crime ‘invoked a lot of her favorite colors’ as she puts it and constantly gained tremendous customer attraction and preference. She ultimately decided to launch her cosmetic brand ‘Lime Crime’ in 2008.

Lime Crime is a notion of revolutionizing makeup. The brand is determined to shift focus on what makeup is and how it should make people feel. Through opting for multiple deep hair colors and incredibly bold eyeshades, one message is clear, ‘that one should never be apologetic about his fashion.’ That’s what Doe stands for; creating something of unique exposure in the cosmetic market that satisfies clients’ penchant for different color and at the same time make them unique.

About Doe Deere

Doe Deere moved to America in 1998 at a teenage age of 17 years. Born in Russia, Doe initially spent over eight years in Manhattan, New York, as a musician artist before crossing over to fashion. It’s then that she met her partner and fellow band member, Mark and started all together in the fashion industry.

Trusting her guts and friendly interaction with her staff have seen her break the odds in the industry, earning her accolade as among the top inspiring female entrepreneurs.

For updates, follow Doe Deere n Twitter @doedeere.