Many economists say that the Chinese economy is on the verge of imploding. The Chinese say their economy is still growing by more than 6 percent a year, and that growth is better than any other country except India. China does have bank, real estate, and manufacturing issues, but the country is still the second largest economy in the world, and China is still a good trading partner. Brazil was hurt by China two years ago when the Chinese decided to scale back their imports from Brazil. But the new agreement that President Temer signed with the Chinese government will help Brazil’s export business in 2017. One of Brazil’s leading building material exporters is Eucatex. Eucatex has offices in China and in other Asian, European and North and South American countries. Eucatex export business with China has been soft over the last two years, but CEO Flavio Maluf is optimistic about the company’s future in the Chinese market.
Flavio Maluf is a seasoned exporter, environmentalist, philanthropist and business executive. Maluf is credited with turning Eucatex into a multi-million-dollar exporter that has a presence in home improvement stores in North America and Europe. Eucatex paint, floorboards, ceiling tile and varnish brands compete with name brand domestic products in those markets. Eucatex brands are price competitively, and they are known for their quality and effectiveness.
The history of Eucatex is a fascinating story, and all is told on their website. The company is the stepchild of a sawmill owned by the Maluf family. In 1954, the Americana Sawmill Americana, in the state of Sao Paulo, was a thriving business. The sawmill cut a large number of eucalyptus trees for customers, and the excess wood was taking up too much room in the factory. Flavio’s grandfather decided to use the excess wood to make a ceiling tile. The wood ceiling tile was inexpensive and durable, so Maluf offered it to his customers.