The fashion industry has developed into something bigger than how anyone would have imagined a decade ago. Every inch of the industry growth has integrated class, creativity and more so the ability to attract and connect with the potential clients. Something even astonishing is how facial makeup and general cosmetic specialists and experts have gained prominence in the fashion industry and are really making it big despite the industry hurdles. Ranging from the lipstick, eyeshadows or even nail polishes, the cosmetic industry is indisputably among the fastest growing industries in the world.
Have you ever wondered of brilliant brains behind innovation and growth in this industry? Well! Meet Doe Deere, a fashionista and beauty queen who has taken the cosmetic industry by surprise. Her brands, products, and marketing strategies are by far the most admirable in the industry.
Doe Deere, together with her long-term business partner and hubby, Mark- cofounded Lime Crime cosmetics in 2008. Barely 37 years, the ever radiant-looking Doe has broken the entire cosmetic fashion standard and eventually come up with some queer cosmetic products. She has done so by embracing extreme bold colors. Though the brand launched in 2008, the journey to its inception dates back to 2004.
In 2004, Doe registered ‘Lime Crime’ on eBay for her then thawing DIY fashion line. Lime Crime ‘invoked a lot of her favorite colors’ as she puts it and constantly gained tremendous customer attraction and preference. She ultimately decided to launch her cosmetic brand ‘Lime Crime’ in 2008.
Lime Crime is a notion of revolutionizing makeup. The brand is determined to shift focus on what makeup is and how it should make people feel. Through opting for multiple deep hair colors and incredibly bold eyeshades, one message is clear, ‘that one should never be apologetic about his fashion.’ That’s what Doe stands for; creating something of unique exposure in the cosmetic market that satisfies clients’ penchant for different color and at the same time make them unique.
About Doe Deere
Doe Deere moved to America in 1998 at a teenage age of 17 years. Born in Russia, Doe initially spent over eight years in Manhattan, New York, as a musician artist before crossing over to fashion. It’s then that she met her partner and fellow band member, Mark and started all together in the fashion industry.
Trusting her guts and friendly interaction with her staff have seen her break the odds in the industry, earning her accolade as among the top inspiring female entrepreneurs.
For updates, follow Doe Deere n Twitter @doedeere.